Instantiations - Business Report 2007 :-(

[marten]

Not really remarkable - but I read stuff like this and a company selling Smalltalk does not mention their pretty new product line VASmalltalk in a business report for 2007 ....

http://www.instantiations.com/press/release/070117.html

and even consider the new phantastic, superior version 7.5, which has been released 31.1.2007( http://www.instantiations.com/VAST/tran ... admap.html)

Marten

[Eric Clayberg]

Not really remarkable - but I read stuff like this and a company selling Smalltalk does not mention their pretty new product line VASmalltalk in a business report for 2007

Patience, patience. The press release you reference was created by the PR company that handles our Java and Eclipse business and was targetted to press contacts and publications interested in Java and Eclipse.

Perhaps, we might have mentioned VAST in that release, but we were saving up all our Smalltalk news (v7.5 release, John O'Keefe & Ed Klimas joining the team, etc.) for one big release which came out yesterday.

http://www.instantiations.com/press/release/070131.html

Instantiation is big enough that you should not expect us to mention Smalltalk (or Java or Eclipse for that matter) in every breath. I can assure you that not all of Cincom's press releases mention VisualWorks.

[marten]

Perhaps, we might have mentioned VAST in that release, but we were saving up all our Smalltalk news (v7.5 release, John O'Keefe & Ed Klimas joining the team, etc.) for one big release which came out yesterday.

Yes, I also read this press release yesterday. It was good to hear, that you get these both persons into your crew - perhaps even more interesting, than the actual product release

But the press release I mentioned yesterday represented the company as a whole. The press release was one of these press releases, which has to be published - because there was nothing else to publish (its good to begin the new year with a press release). The press release summaries what happened in 2006 and why is is the company growing. The press release was not released due to any special Java product or announcement. It was a review of a successful business year 2006 and it gave reasons for the success. And the reason for the success was - as I interpret the press release - not Smalltalk.

I also read the other press releases of your company. Press releases are targeted to the main market - I understand this and it is also pretty uninteresting how *I* interpret the press release.

General press releases can be seen as a mirror, how a company wants to be seen by the public and what it is important for the management and I remember some years ago a company, which produced similar press releases - but that company is gone forever.

But again - thats only my interpretation and perhaps nobody has read this press release yet. Or you can tell your marketing company, that a single person in Germany indeed has read this ...

Marten